Nobody wants to sign up for your newsletter.
Let’s face it, getting someone to give you their email can be difficult. Just asking for it is not going to cut it anymore.
An email list is the number one way to communicate to your customers, so having a lead generator on your website is crucial.
What is a lead generator? Lead generation is the process of converting your website visitors into potential clients who have indicated an interest in your business’s product or service. This typically leads to them giving you their email so you can contact them in the future or target them with a email sequence.
To get someone to give you their contact information, you will need to create some sort of collateral or freebie that they might be interested in. Place this call-to-action in a prominent spot on your homepage for them to complete. You then send the resource to their email. The entire process can be automated with most major email marketing services.
Below are 3 lead generator ideas for your website:
Checklist
Create a free PDF checklist about a subject related to your business. This is a great choice if you don’t have a lot of time. Simply write a list that will guide potential customers through a process.
An example of this is a landscaping company creating a free checklist on Steps to Preparing Your Lawn for Winter.
Worksheet
Create a PDF worksheet that potential clients can print and use over and over again. Having a daily or weekly worksheet will also keep your business in front of clients.
Some examples of this would be a daily exercise planner, budget tracker, homework scheduler, grocery list, or dream journals.
Free Workshop
If you are an expert on a topic, design a free workshop(virtual or in-person) that you can invite potential clients to. This is an excellent way to connect one-on-one and build a relationship with your customers. You can leverage this workshop to sell your products or services.
An example of this would be a business coach creating a workshop on How to Make 6 Figures in Your Side Hustle.
No matter what lead generator you decide to do, pick something. Don’t overthink it. Make it simple. Start connecting with potential clients now.
During the content collection stage of our website design process at Creative Media Box, I will help guide you through creating a lead generator. If you’re ready to take your site to the next level, let’s start a project today.